Aviation Buyer China Magazine
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Circulation & Distribution

CIRCULATION THAT REACHES¡­EVERY MARKET IN CHINESE AVIATION

ABC has more than 100,000 free subscribers, out of which we choose 50,000 each month coveringall target groups to direct mail them ABC magazine. Given the average pass-along value of three?users per issue, your advertisement can reach more than 150,000 users who consult ABC?magazine to make purchasing decisions. Build a strategic advertising campaign in ABC to reach?these important purchasers cost-effectively.

Organizational Breakdown

Statistics updated (Oct. 31, 2006)
Organization £¥
CAAC & Regional Administration 1.2
Transport/Airlines 10.2
General Aviation 5.8
MROs 10.2
Airport 10.8
Cargo/Logistics 4.8
Aviation Supply 10.9
ATM 9.7
Aviation Manufacturing 9.2
Aerospace 5
Military/Police/Public Security 3.8
Education/Training/Human Resources 2.8
IT 2.6
Infrastructure 3.6
Relevant? 2.6
Others 6.8
Total 100

Geographic Breakdown

Area £¥
Northern China 20.45
Eastern China 21.24
South Central China 20.23
Southwest China 11.34
Northwest China 10.69
Northeast China 9.25
Others 6.8
Total 100

Job Level Distribution

Job Level¡¡ £¥
General manager/President/Chairman of company 2.4
Deputy general manager/VP of company 11.09
Head engineer/Head accountant 1.41
Manager of a department 23.02
Deputy manager of a department 13.39
Head engineer/Head accountant of a department 1.64
Chief director of a division 12.2
Deputy director of a division 18.45
Staff 9.6
Others 6.8
Total 100

Department Distribution

Department £¥
General/Administration 2.88
Training/Human Resources 2.8
Planning/Programming/Finance/Accounting 5.26
Supplying/Purchasing 33.59
Operation/Management 3.96
IT/Web/Computer 3.96
Technology 5.52
Policy/Rules/Criterion 2.84
Security/Testing 5.88
Party/Public Relations 1.02
Operation/Insurance 11.65
Consulting/Investigation/Research 2.28
Infrastructure/Engineering 6.78
Marketing 4.78
Others 6.8
Total 100