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Outdoor Life Magazine
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Circulation & Distribution

Distribution Channels

 
Channel
Branches
Proportion Branches
Display/Sale Volume
Display/Sale Proportion
Newspaper stands
N/A
------
56000
64%
Bookstore or corner
120
------
1500
2%
Subscribe on line
50
------
2600
3%
Outdoor/Traveling/
Skiing club or retailer
550
------
13000
15%
Club/Pubs
6000
------
7500
9%
Readers’ Club
-----
------
4000
5%
Business Alliance
-----
------
2000
2%
Total
86600
100%

Geography

Up to Jun. 2009, Outdoor Life has a stable monthly circulation of 86,000, covering more than 100 cities nationwide. Circulation in major cities is as follow:
City
Circulation
City
Circulation
Beijing
40500
Hangzhou
1900
Shanghai
5200
Fuzhou
1300
Tianjin
1300
Ji’nan
1650
Chongqing
1780
Qingdao
1090
Guangzhou
3500
Harbin
2150
Chengdu
2700
Changchun
1700
Kunming
1400
Shenyang
1030
Nanning
1700
Dalian
1200
Wuhan
2100
Shijiazhuang
2900
Xi’an
1700
Others
7500
Nanjing
1800