Outdoor Life Magazine
Joy to go outdoors with Outdoor Life
Enjoy a trendy, healthy and happy Life
Joy to go outdoors with Outdoor Life
Enjoy a trendy, healthy and happy Life
Readers' Survey
The Outdoor Life magazine readers’survey reveals that a major part of them is China Outdoor Life page 6 / 9 white-collar with an annual income above the average. Most of them have a car and their own house with passion for traveling. They take most of holidays, weekends or annul leave in a preference of outdoor activities with families or friends.
Readership
| Data source: An analysis on Readers’ Survey, Outdoor Life Issue 6, 2009 |
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| Reading Behaviors |
| Readers of Outdoor Life show a high preference and great concern over the magazine. |
| Exclusive Readers | 73% of readers consider Outdoor Life as their only choice for outdoor activity magazine. |
| Acquisition Channel |
69% of readers acquire Outdoor Life through buying on their own or by family members. They are active readers of Outdoor Life. Among readers above, 12% are subscribers and 57% buy retail. |
| Reading Time | Averagely, readers spend 65 minutes on each issue of Outdoor Life. In average. |
| Ad Awareness | 84% of readers see ads when reading Outdoor Life. 56% of readers go into the ads details. |
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